SWADESHI MANDI 2020: THIS INDEPENDENCE DAY, LOCAL GOES VOCAL !

MAHAMANDI 2020, a trademark event of NITIE spearheaded by Team MIG (Marketing Interest Group), under the leadership of Prof. T Prasad (1/12 Mandi Sir), serves as a unique platform for students to conceptualize and implement marketing strategies to contribute towards the society.

Mahamandi hosts several activities to proliferate the socio-economic aspects of business by propagating handcraft toys and stationery made by underprivileged children. It gives the students a practical perspective of learning by selling in open markets. It also provides them an opportunity to apply the theory of consumer behavior and bring in all the management gyan to empower the lives of destitute children. “Socho Becho Seekho” is its MANTRA. 

Since its inception, Mahamandi has been an initiative by NITIE to join hands with NGOs like Navnirmiti and CRY, and has been recognized by the Ministry of HRD for value addition towards social development. NITIE was also awarded the ‘B-school Innovation Award’ for conceptualizing a truly one of a kind idea. Mahamandi combines the entrepreneurial spirit and practical approach towards learning integrated with a sense of social responsibility. All the profit made out of the event is used for the upliftment and betterment of underprivileged children. 

But, the scenario is entirely different this time, due to the unprecedented COVID pandemic. On a national level, the pandemic had halted supply and value chains abruptly, bringing global production levels to a standstill. In an atmosphere of breeding uncertainty, small local businesses need more support than ever before, being one of the primary shock-bearers due to the pandemic. Indian Prime Minister’s ‘Vocal for Local’ campaign renewed the optimism among Indian brands, who quickly took the cue and aligned their brand reputation with the campaign. Big Indian players have re-fashioned their marketing strategy promptly and their sales pitch now focuses on ‘Indian and Indigenous’ as big themes.

Mandi 2020 is rejigged due to Corona. This Mandi, is geared up to promote LOCAL things for GLOBAL use being VOCAL.

We, as students were asked to promote our local specialties for the world to find out about them. So, I being from Dehradun, headed on to promote its local bakery products such as rusks, breads, buns, etc.

The poster has been made in a very sleek and subtle manner. The light brown background represents 'Desh ki Mitti'. The mountains represent the Doon Valley. The portrait of The Father of our Nation- Gandhiji, has been masked in TIRANGA. With the NITIE Logo on the top left and MIG logo on the top right and Mandi Mascot in the center, we are going local for vocal at Swadeshi Mandi 2020.

Dehradun is a home for delightful bakeries serving delicacies that are definitely worth trying! 

These places are considered as paradise for foodies. If you are planning a trip to Dehradun, then you must visit these famous bakeries that have been popular inventors in the baking business in the town. From plum cakes, fruit cakes, cheese cakes, waffles, rusks, macaroons and sticky jaw toffees, there is something for everyone in the bakeries of this hill station!